Pure Pet Food for my cat – a review

I had heard good things about Pure Pet Food‘s innovative dog food (they were featured on Dragon’s Den) so when they got in touch to ask me to review their new range of freeze-dried cat food, I was very excited.

First, let me introduce you to my cat: Lyra. We got her over a year ago from the Cat’s Protection and she had been living rough on the local allotments and bringing up her babies in such adversity. She’s the friendliest cat I’ve ever known (clearly a valuable skill on the allotments) and she integrated herself into our home very well. She’s always been a bit of a fussy eater – she’s so petite and only eats small amounts in one go, usually taking most of the day to get through her breakfast. So any new food type we are excited to try to see if it will encourage her to eat a bit more regularly.


Pure Pet Food source their ingredients from human-grade farms – so you can eat it too, if you really want. The concept of freeze-drying pet food is that it retains and preserves more of the nutrients than wet food, and it lasts a hell of a lot longer because it comes in powder form and you just add warm water to re-hydrate it. I’m expecting that this will turn out to be really convenient for us as Lyra seems to have such a small stomach and only eats small amounts, meaning that a lot of wet food gets wasted; so, dry food that we re-hydrate will be less wasteful as we can choose the amount to feed her based on how much she tends to get through.

What’s it all about?

  • No wheat, corn, or soya, sweeteners or other unnecessary additives.
  • Higher nutrient value than wet food
  • 6 wholesome natural ingredients
  • Good for improving skin condition
  • Good for digestion
  • Suitable for fussy eaters

The ingredients

Surf & Turf: *

  • Chicken & chicken liver (75%)
  • White fish (10%)
  • Carrot
  • Minerals
  • Apple
  • Celery
  • Salmon oil

Whisker Lickin’ Chicken: *

  • Chicken & chicken liver (85%)
  • Egg (5%)
  • Carrot
  • Minerals
  • Salmon Oil
  • Coconut oil
  • Spinach


The verdict: As soon as I added the warm water to the dried food, Lyra must have caught a whiff of it and was extremely eager to try it. But I had to keep her waiting for up to 5 minutes for the food to soak up the water and re-hydrate and expand, which sadly I could not explain to my hungry, pestering kitty.

When I finally put the bowl down, she gobbled it up like it was a roast dinner. Clearly, this food was a winner and we will certainly be looking at stocking up. It’s good to introduce your cat to this type of food gradually as it’s a change in diet, so the advice is to try a little bit in her normal wet food and increase it gradually. The only off-putting aspect of this product is that it seems expensive; howeverwhen you consider that this 200g pack of dried food equates to 800g of fresh food when you re-hydrate it, the price seems much more reasonable and affordable, considering all the benefits.

* I was gifted these products but all opinions are my own and I always give honest reviews.

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Hello! I'm Clarissa, a green lifestyle blogger from Norwich, UK. I write about environmental concerns, animal rights issues, and also my hobbies of birding, gardening, and nature rambling, as well as sharing vegetarian recipes and reviews on cruelty-free products. Feel free to comment and connect with me on social media; you can find me on: Instagram: https://www.instagram.com/this_veggie_life/ Twitter: https://twitter.com/ThisVeggieLife

2 thoughts on “Pure Pet Food for my cat – a review”

  1. Love this idea. It has a lot of environmental benefits – the reduced transport, storage, and packaging footprints. And less food waste, as you point out. Would be even better if they developed a plastic-free package. Thanks for sharing it.

    1. Thanks as always for your comment. I think it’s a very eco-friendly way to go about feeding your pet, aside from actually just letting them hunt constantly.!

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